Twenty Years Later, Small is Still Beautiful
An Interview with Jeanne Rust, Mirasol Found and CEO
It was 20 years ago this month that Jeanne Rust spun up a residential eating disorder treatment program based on her private practice and a successful website. Mirasol began as a 15-day program, incorporating alternative therapies that were regarded as quackery at the time, but today are well-established interventions and part of the "gold standard" of treatment for anorexia, bulimia, binge eating and co-occurring conditions.
Rust launched the program with an initial investment of just $5000 and a short-term rental at another treatment facility. Against all odds, Mirasol thrived, and two decades later, it is one of the few internationally-recognized eating disorder treatment centers to resist the trend toward corporate ownership.
In this video interview, Jeanne Rust reflects on the early history of Mirasol, and why she decided there was a need for treatment that offered more than just "cognitive behavioral therapy and nutrition education with a horse thrown in." These days, nearly all rehabilitation facilities describe themselves as "integrative", but Jeanne reveals the one thing that still sets Mirasol apart.